Customize Your Model

Financial models based on templates aren’t very flexible. So we built Finmark instead.

Budgeting Made Easy

Make data-informed decisions about who and when to hire, and forecast your future payroll needs.

Create Multiple Scenarios

Be prepared for every situation by creating multiple scenarios and comparing them all in a single dashboard.

Plan for Fundraising

Raise funds responsibly. Plan the best time to fundraise, how much you need, and see the impact it will have on your business.

Collaborate on Your Financials

Easily collaborate with co-founders, investors, and other stakeholders on your financial plans.

Vizualize Key Metrics

Track and forecast revenue, CAC, runway, burn rate and more—all from a single dashboard.

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Upload your pitch deck into Finmark and get matched with dozens of the best investors like Bessemer, Village Global, Draper & Associates, and more.

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Glossary Home

Startup Glossary

A complete library of terms, metrics, and calculations for your startup.

Acquisition

Marketing Qualified Lead (MQL)

MQLs are leads vetted and qualified by the marketing team—whether that is done manually or automatically.

Sales Qualified Leads (SQL)

An SQL is a lead that has been vetted and is highly interested in purchasing your product or service.

Leads

A lead is a person who has a potential interest in your product or service.

Lead Conversion Rate

Lead conversion rate is the percentage of leads that will convert into paying customers.

Cost Per Lead (CPL)

Your cost per lead is the amount of money you spend to acquire a new lead.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is how much money you spend in sales and marketing to acquire one new customer.

CAC Payback

Customer Acquisition Cost (CAC) payback is the number of months it will take to recover the cost of acquiring a customer.