Startup Glossary
A complete library of terms, metrics, and calculations for your startup.
Acquisition
Leads
A lead is a person who has a potential interest in your product or service.
Lead Conversion Rate
Lead conversion rate is the percentage of leads that will convert into paying customers.
Cost Per Lead (CPL)
Your cost per lead is the amount of money you spend to acquire a new lead.
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) is how much money you spend in sales and marketing to acquire one new customer.
CAC Payback
Customer Acquisition Cost (CAC) payback is the number of months it will take to recover the cost of acquiring a customer.