Startup Glossary
A complete library of terms, metrics, and calculations for your startup.
Revenue
LTV:CAC Ratio
LTV:CAC ratio compares how much a customer spends with you over their lifetime to how much it costs to acquire them.
Customer Lifetime Value (CLV)
Customer lifetime value (LTV) is how much revenue one customer generates for your business over time.
Average Revenue Per Account
Average revenue per account (ARPA) is the average monthly recurring revenue (MRR) per customer.
New MRR
New MRR is the amount of MRR gained from new customers.
Monthly Recurring Revenue (MRR)
MRR is the amount of predictable revenue your business earns each month from customers.
Total Revenue
Total revenue is your total revenue from recurring and non-recurring revenue streams.