Customize Your Model

Financial models based on templates aren’t very flexible. So we built Finmark instead.

Budgeting Made Easy

Make data-informed decisions about who and when to hire, and forecast your future payroll needs.

Create Multiple Scenarios

Be prepared for every situation by creating multiple scenarios and comparing them all in a single dashboard.

Plan for Fundraising

Raise funds responsibly. Plan the best time to fundraise, how much you need, and see the impact it will have on your business.

Collaborate on Your Financials

Easily collaborate with co-founders, investors, and other stakeholders on your financial plans.

Vizualize Key Metrics

Track and forecast revenue, CAC, runway, burn rate and more—all from a single dashboard.

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Glossary Home

Startup Glossary

A complete library of terms, metrics, and calculations for your startup.

Revenue

Average Revenue Per User (ARPU)

ARPU is the average monthly recurring revenue (MRR) per user.

LTV:CAC Ratio

LTV:CAC ratio compares how much a customer spends with you over their lifetime to how much it costs to acquire them.

Customer Lifetime Value (CLV)

Customer lifetime value (LTV) is how much revenue one customer generates for your business over time.

Average Revenue Per Account

Average revenue per account (ARPA) is the average monthly recurring revenue (MRR) per customer.

New MRR

New MRR is the amount of MRR gained from new customers.

Monthly Recurring Revenue (MRR)

MRR is the amount of predictable revenue your business earns each month from customers.

Total Revenue

Total revenue is your total revenue from recurring and non-recurring revenue streams.