Startup Glossary
A complete library of terms, metrics, and calculations for your startup.
A complete library of terms, metrics, and calculations for your startup.
Revenue per employee calculates the amount of revenue that each employee earns for the business.
TTM revenue is the amount of revenue a company generates within the last twelve months.
Annual recurring revenue (ARR) is the amount of predictable revenue your business earns in a year from customers.
Revenue run rate is a projection of your annual revenue based on revenue generated in a previous period.
ARPU is the average monthly recurring revenue (MRR) per user.
LTV:CAC ratio compares how much a customer spends with you over their lifetime to how much it costs to acquire them.
Customer lifetime value (LTV) is how much revenue one customer generates for your business over time.
Average revenue per account (ARPA) is the average monthly recurring revenue (MRR) per customer.
New MRR is the amount of MRR gained from new customers.
MRR is the amount of predictable revenue your business earns each month from customers.
Total revenue is your total revenue from recurring and non-recurring revenue streams.