Startup Glossary
A complete library of terms, metrics, and calculations for your startup.
Revenue
Average Revenue Per Account
Average revenue per account (ARPA) is the average monthly recurring revenue (MRR) per customer.
New MRR
New MRR is the amount of MRR gained from new customers.
Monthly Recurring Revenue (MRR)
MRR is the amount of predictable revenue your business earns each month from customers.
Total Revenue
Total revenue is your total revenue from recurring and non-recurring revenue streams.