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Financial models based on templates aren’t very flexible. So we built Finmark instead.

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Make data-informed decisions about who and when to hire, and forecast your future payroll needs.

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Be prepared for every situation by creating multiple scenarios and comparing them all in a single dashboard.

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Raise funds responsibly. Plan the best time to fundraise, how much you need, and see the impact it will have on your business.

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Easily collaborate with co-founders, investors, and other stakeholders on your financial plans.

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Track and forecast revenue, CAC, runway, burn rate and more—all from a single dashboard.

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Startup Glossary

A complete library of terms, metrics, and calculations for your startup.

Retention

Contraction MRR

Contraction MRR is the total reduction in MRR for a given month through downgrades or churns.

Downgrade MRR

Downgrade MRR is the amount of MRR lost due to customers paying less in subscription costs than the previous month.

Customer Retention Cost

Customer Retention Cost (CRC) is the total cost of retaining a customer.

Revenue Retention

Revenue retention is the percentage of your revenue that is retained over a given period of time.

Negative Churn

Negative churn is when new revenue from existing customers (expansion MRR) is greater than the amount of revenue you lost from cancellations and downgrades (churned MRR).

MRR Churn

MRR Churn is the amount of MRR lost due to downgrades or cancellations from your customers in a given period of time.

Customer Churn

Customer churn is the percentage of customers your business lost in a set period of time.

Revenue Churn

Revenue churn is the percentage of monthly recurring revenue (MRR) your company lost from downgrades and cancellations in a given period of time.