Startup Glossary

A complete library of terms, metrics, and calculations for your startup.

Retention

MRR Churn is the amount of MRR lost due to downgrades or cancellations from your customers in a given period of time.

Customer churn is the percentage of customers your business lost in a set period of time.

Revenue churn is the percentage of monthly recurring revenue (MRR) your company lost from downgrades and cancellations in a given period of time.