Introducing… Formulas & Variables!

One of our top goals with Finmark is to create an easier, faster, and more collaborative way for companies to build financial…

Introducing… Xero Integration!

Over the past year, we’ve spoken to startups all around the world to learn more about their financial modeling needs. One piece…

Revenue Drivers: A Guide for Startups

After hours of staring at your computer screen and fidgeting with spreadsheets, you finally did it. You built your revenue model! In…

Revenue Forecasting: 3-Step Guide

Revenue forecasting is one of the most powerful tools at your disposal when it comes to financial planning. It helps you set…

Revenue vs. Profit: What’s The Difference?

Revenue and profit are two of the most important numbers on an income statement. Together they help tell the story of how…

Rolling Budget 101: A Beginner’s Guide

One of the hardest parts about building a business is making enough educated guesses about your market, potential customers, and more. More…

Rolling Forecasts: Definition & How to Create One

If you created a budget in December of last year, by April of the next year that budget probably doesn’t hold a…

Should You Raise Money in the Next 12 Months? A Bull/Bear Valuation Calculator

During the Covid-19 pandemic—particularly in 2021—SaaS companies saw historical valuations and unprecedented levels of VC funding. To give you an idea of…

Startup Funding Explained: Pre-seed, Seed, & Series A-D

You can have the best startup idea in the world, but unless you have the money to finance its growth, your idea…

Static Budgeting 101: A Beginner’s Guide

Budgets act as a financial blueprint and the backbone of a company. Having a clear understanding of your overall expenses and revenues…

Strategic Finance: Evolution of The Finance Function

The old approach to finance is broken. It’s a passive and reactive process that limits finance teams and your company. Traditionally, the…

The Ultimate Guide to Hiring Your First Employees at a Startup

Finding and hiring the first 5-10 employees at your startup is one of the most difficult tasks most founders face. That’s why…