16 February 2021 | Blog

Introducing The New Startup Glossary!

What is runway?

Are you calculating churn correctly?

What metrics do you need to know before meeting with investors?

We’re excited to announce a new project that will help you answer all those questions and more.

The Finmark glossary!

The glossary is an educational resource filled with definitions, formulas, and tips for some of the most common terms and metrics startups need to know. We’ll be adding in new terms every month, so this is just the beginning.

finmark glossary

We built Finmark to give founders accurate and reliable information about their business, and this glossary is an extension of that goal. Read on to learn more about how this glossary can help you and your business.

Who is this glossary for?

If you work in the startup world in any capacity, we built this glossary for you. Here’s a look at how it can help:

Founders

Do you want a better understanding of your business?

Whether you’re setting goals and KPIs, looking through monthly reports, or creating a pitch deck for investors, there are certain terms you’re expected to know as a founder.

The more you understand about these commonly used terms, the easier it is to track growth, analyze your data, and respond to questions from current and potential investors.

Startup employees

Even if you’re not the founder, there are some phrases you’ll need to know for your role.

Marketers need to understand customer acquisition cost. Customer support teams need to know about churn. The finance department needs in-depth knowledge of revenue. The list goes on.

Our glossary will give you a quick and easy way to look up different terms and definitions so you’re never left in the dark.

Finmark users

Did you see a term in Finmark and you’re not sure what it means? Or maybe there’s a metric on your dashboard that you want to learn more about.

We’re packing the glossary with all the metrics and terms you’ll see in Finmark so you not only understand what they mean, but how they impact your business.

Start Browsing!

We’ve already started adding terms to the glossary and we’ll continue to add more every month. We also recommend bookmarking it so you can always refer back to it whenever you need to look up a definition or calculation. If you have any terms you’d like to see in the glossary, feel free to Tweet us any time!

This is the first of many resources we’re creating to help startups better understand their business inside out, so there’s plenty more to come.

And if you’re new to Finmark, click here to learn more about how our software can help you build a financial model and prepare for the future.

Dominique Jackson
Content Manager

Subscribe to the Finmark Blog

Historically financial modeling has been hard, complicated, and inaccurate. But financials are the lifeblood of any company. They’re too important to be ignored or outsourced. They should be a core part of every founder’s job. This doesn’t have to be scary. And you don’t have to do it alone. The Finmark Blog is here to educate founders on key financial metrics, startup best practices, and everything else to give you the confidence to drive your business forward.

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